The Bad Ads Campaign: A Case Study and Interprofessional Panel Discussion
Did you miss the Bad Ads and Good Grads event October 13? No problem; you can view the entire presentation and discussion here .
The U.S. is one of only two countries that allows direct-to-consumer advertising. The Bad Ad Campaign is an educational initiative of the Food and Drug Administration that helps healthcare students and professionals recognize misleading statements or false/inflated claims in pharmaceutical industry advertisement tactics. An interprofessional panel of students discussed how these issues relate to their fields of practice and the conflict of interest policies in their colleges.
The event was co-sponsored by Just Medicine (CCOM), a patient and healthcare professional advocacy group, and Students for Interprofessional Education (SIPE).